Allaire Says

In an interview with StreamingMedia.com Jeremy Allaire head of online distributor Brightcove said last week that Internet television will come to look like the Internet today, a radically diverse medium with hundreds of thousands of programming entities supplying content. He also pointed out that like the Internet today, Internet TV will draw on the consumer. The consumer has a role. Virally sharing content that's of interest, in recommending and helping people to find content, these will be central to the future TV experience.

These are radical changes that the existing distribution channels need to take account of and the people I've been interviewing suggest that only a minority of the brand managers out there are aware of this change. When the light goes on ….

From Streaming Media East

ROO, one of the world’s largest online broadcast networks and a global leader in online video solutions, and Citadel Broadcasting Corporation, a leading radio broadcasting company in the United States, today entered into an agreement for ROO to become the online video partner for the Citadel Broadcasting Company (NYSE: CDL).

Under the agreement ROO will provide Citadel with a turn key video solution including online video content across a number of genres including news, music, business and fashion and the tools to sell online advertising targeted by demographic and location, for the Citadel Interactive network. Citadel will, in turn, significantly increase the reach of the ROO network and supply a variety of exclusive specialized content and events to run across the ROO network.

Citadel Broadcasting currently owns and operates 222 radio stations and their associated websites in 49 markets located in 24 states across the United States.

Citadel will work with ROO to expand its online presence to include broadband video offerings to its audience. In particular, Citadel will engage ROO to develop a compelling online video experience for its RightNowRadio.com internet radio initiative, which is to launch in the summer of 2006.

News from Streaming Media East

Internet TV pioneer Brightcove and Limelight Networks, the world's leading Internet content delivery network for digital media, today announced a strategic partnership to bring advanced services and next-generation business models to the growing Internet TV industry. Read about it here.

This is the nub of it:

"Brightcove's vision for the future of TV–where consumers can watch and interact with millions of on-demand broadband channels delivered through the Internet and content creators can reach global audiences with a truly open distribution platform–is driving innovation across the media industry," said Bill Rinehart, chief executive officer at Limelight Networks. "To make their vision a reality, we are working together to give media companies access to our content delivery platform, which provides the flexibility and scalability necessary to distribute massively large video and music files across multiple platforms to audiences of any size."