The surprise element of the IPTV world is the way old names keep coming back. Like Microsoft of course but IBM? Now there's a spanner pulled out of the works."IBM", the megacorps blurb tells us "provides solutions to help media and entertainment companies innovate; improve core business proceses, simplify infrastructure, develop open content platforms, create improved business flexibility and deliver new high-value services."
In my brief life as a consultant what got me chewing my own wrist bone more than anything was seeing large companies duped into using the big body shops like IBM for non- IT issues. I had the same experience a couple of weeks back talking with a leading media company who told me they use PWC to validate their business strategy.
It's a new world. Companies steeped in the old one don't have the new vision because by definition it's not where they're at. An IBM has great global communications infrastructure expertise but for IPTV it's best to look at what the little fellars are doing.
GDBTV are hoping to demo their global reach in IPTV at Broadcast Live tomorrow. See next post for a rundown on their channels.
